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Est. 2008
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We use the ancient art of waist beads to promote self-love, confidence & embracing your body while using the art of color therapy to encourage continuous personal growth on a mental, spiritual, and emotional level. In addition to waist beads, Love Mila Brand uses apparel to spark conversations about body image and challenge societal beauty standards.
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On April 2, 2022, Love Mila Brand opened it's first studio location in Richmond, VA! This is historic as the first studio of it's kind in the entire state of Virginia! In August of 2024, Love Mila Brand expanded into a storefront! Jamila is excited to bring the education, motivation, and culture of waist beads to her community!

C.E.O & Founder
Jamila Johnson
The owner of Love Mila Brand has designed custom waist beads since 2008! With her holistic background in community engagement and mental health services, she empowers others to seek self-love, inner affirmation, and unbreakable confidence! Aside from designing beautiful waist beads, she facilitates waist bead empowerment parties across the nation and hosts International Black Wellness Retreats!
In March 2024, Jamila hosted the world's first Waist Bead Empowerment Cruise, which consisted of 125 participants, speakers, fitness instructors, and workshops! From that point on, she started her Black Wellness Retreat World Tour! Find out what country is next here!
"Quality will ALWAYS trump quantity at Love Mila Brand! We are bigger than waist beads."
